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One thing I’ve been asked a lot when telling people that I would review a vegan toothpaste is how it comes that toothpaste is not generally considered vegan?
The answer is actually very simple: Most products on the market contain glycerin, which is a wetting agent, absorbing water-based materials into its structure and helps to improve the smoothness of the paste.
Although glycerin can be plant based, a lot of companies choose animal based glycerin which is obtained from animal fat.
Further to this a lot of major corporations make animals suffer for their products or support corporations that abuse animals.
Hence their products cannot be considered vegan.
So personally, if I have the choice (and background knowledge), I would always opt for an organic, plant based and cruelty free alternative where possible.
For me, this was the very first time that I bought an all natural vegan toothpaste and I chose Kingfisher’s Mint Toothpaste without fluoride (I’m actually not against fluoride but was interested to try something entirely new).
So, who is Kingfisher?
Richard Austin, Kingfisher’s founder and proprietor started one of the UK’s first wholefood shops in 1976 and developed the idea of a toothpaste that didn’t rely on artificial colourings, flavourings, sweeteners and preservatives from behind the counter.
Kingfisher Natural Toothpaste was launched at the London Homeopathic Conference in 1988 and has since become one of the leading natural toothpastes in the UK.
Kingfisher’s toothpastes come in 8 flavours and you can choose between fluoride and fluoride-Free versions:
Fennel (fluoride-free or with fluoride)
Mint (fluoride-free or with fluoride)
Aloe Vera, Tea Tree, Fennel (fluoride-free)
Aloe Vera, Tea Tree, Mint (fluoride-free)
Baking Soda Mint (fluoride-free)
Children’s Strawberry (fluoride-free)
They all come in 100ml tubes and costs from around $30.
The Children’s Strawberry product is a little smaller (75ml).
How vegan is Kingfisher Toothpaste?
It’s 100% vegan! Kingfisher Natural Toothpaste has been a natural, plant based and cruelty-free product from its very beginning and I love the fact that they vowed to cease trading rather than comply with any compulsory animal testing regulations.
Kingfisher has been listed among PETA’s Best Cruelty-free Toiletries and Beauty Products and has been awarded Best Buy status by the Ethical Consumer Magazine.
So, what’s inside?
Kingfisher toothpastes does not contain any artificial colourings, flavourings, sweeteners or preservatives.
Beyond this they are vegan, gluten- and GM-free.
So what’s inside?
All their ingredients are listed on the packaging and I love the fact that they explain where the individual ingredients come from as well as why they are used:
But does it work?
Approved by The British Dental Health Foundation, Kingfisher prove that toothpaste can be natural and effective. The BDHF recognise that their toothpastes help to keep teeth and gums healthy and to prevent tooth decay.
My story with Kingfisher’s toothpaste
I just really love that Kingfisher’s toothpastes don’t contain any artificial colourings, flavourings, sweeteners or preservatives and that they are so transparent about what ingredients they use, where those come from and how they benefit us (this is very important as every time you brush your teeth some of the toothpaste you use is absorbed into your teeth and gums).
Beyond this, I really like the fresh and super natural taste.
It’s not too minty or overpowering but still gives you a nice fresh breath.
I also like the texture and the fact that it doesn’t foam too much (or too little) and that it leaves my teeth feeling super clean!
Their products a very reasonable priced and I can’t think of any reason why I wouldn’t buy one of their toothpastes again (as critical as I would like to be).
I would love to hear what your favourite brand and flavor is!
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